Review new brand identity system guidelines

posted in: Special Report | 0

The primary benefit of a strong brand is trust. Trust is built through consistent, high-quality experiences over time. We have a system to guide how Chemeketa is presented to our community to consistently make a high-quality impression.

One of the resources for this work is our brand identity system guidelines.  Marketing has revised the content to incorporate –

  • Updated statement on the importance and usefulness of the Chemeketa brand identity system
  • Expanded secondary color pallette
  • Revise writing style guide suggesting we –
    • Use email rather than e-mail
    • Treat our full location names as proper nouns
      • Salem Campus
      • Woodburn Center

We invite your input on the revised brand identity system document. Check out the doucument. Let Greg Harris know what you think is missing, unclear or flat out wrong.